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AI Agent · 03

Always compliant. Every claim, every channel.

Check every piece of content for sustainability claims: websites, product information and marketing campaigns. The agent judges each claim against European and Dutch law, ACM guidelines and soft law, then recommends a compliant rewrite.

+2-5%conversion gain from claims customers can trust

Green claims

Claim assessment

Compliant

35

claims checked

26

compliant

9

to revise

PageVerdict

Product page — packaging

8 claims

6 · 2 · 0

Homepage — climate pledge

12 claims

7 · 4 · 1

Spring campaign

6 claims

5 · 1 · 0

Product page — materials

9 claims

8 · 1 · 0

Judged against EU & Dutch law and ACM guidelines.

What it does

Your AI compliance officer for every sustainability claim.

Greenwashing rules are tightening and the cost of getting a claim wrong, from fines to reputational damage, is rising. This agent acts as an always-on compliance officer: it scans your content, identifies every sustainability claim, and judges each one against European and Dutch law, ACM guidelines and soft law. For every claim you get a clear assessment and a recommended text that is compliant, so marketing can keep moving without waiting on a legal review for each document.

How it works

Four steps, start to submit.

01

Add your content

Paste a webpage, product text or campaign. Anything that makes sustainability claims.

02

The agent finds the claims

It automatically identifies every sustainability claim in the content.

03

It judges each claim

Every claim is assessed against EU and Dutch law, ACM guidelines and soft law.

04

You get a compliant rewrite

Receive an assessment plus a recommended, compliant text you can publish with confidence.

Capabilities

Everything you need, built in.

Checks every channel

Websites, product information and marketing campaigns, wherever claims appear.

Grounded in the law

European and Dutch law, ACM guidelines and relevant soft law, all in one assessment.

Fixes, not just flags

For each claim you get a recommended compliant rewrite, not just a warning.

Assessment you can act on

A clear verdict per claim, so you know exactly what to change and why.

The upside

From incorrect claims to a transparent, sustainable brand.

Less risk

  • Avoid fines and reputational damage
  • Always aligned with the law and ACM guidelines

Faster workflow

  • Less dependency on legal and compliance
  • No legal check for every separate document
  • Marketing can publish independently

Revenue growth

  • Sustainability as a sales driver
  • More trust can deliver a +2-5% conversion gain

Example saving

10 hrs/week × €75 × 52 weeks = €39,000 / year

Time your team gets back from manual legal checks — plus a +2–5% conversion gain from claims customers can trust.

+2-5%

conversion gain

€39k

example yearly saving

0

fines from non-compliant claims

FAQ

Good to know.

What content can it check?+

Websites, product information and marketing campaigns: any text that makes sustainability claims.

Which rules does it apply?+

European and Dutch law, ACM guidelines, and relevant soft law, combined into a single assessment per claim.

Does it only flag problems?+

No. For every claim it also recommends a compliant rewrite, so you can publish with confidence.

Does this replace our legal team?+

It removes the routine legal checks that slow marketing down, so your experts can focus on the genuine edge cases, where they stay in control.

Get started

Put the Sustainability Claims Agent to work.

Book a demo and see the Sustainability Claims Agent on your own documentation — grounded, secure and human-first.

Prefer email? marianne@agentsforchange.nl